A Shopify app is a third-party tool that enhances your Shopify store by adding new features and automating tasks. Whether it's managing orders, improving your brand's SEO, or running marketing campaigns, Shopify apps help you automate operations and grow. There are thousands of Shopify Apps to choose from for your store. According to Shopify, there are over 13,000 unique apps currently listed on the App Store, which can make it confusing and difficult to know which apps are best to use. The average Shopify store uses anywhere from 6-10 apps to help run their business.