Natural, refillable deodorants, body care, and lip products designed to reduce single-use plastic with plant-based, cruelty-free formulas and a subscription option.

e.l.f. Beauty offers affordable, high-quality makeup and skincare products that are cruelty-free, vegan, and widely accessible, sold both online and in retail stores.

A beauty subscription service that delivers curated samples of makeup, skincare, and grooming products each month, helping consumers discover personalized beauty favorites.